SALTVERK is handcrafted flaky salt from Iceland. The salt production stems from an ancient method originated in 1700 based on sustainable energy from geothermal wells.
“Bessermachen has told a story about our products and origin that is very easy to understand for our customers when they find us on the shelves.”
Björn Steinar Jónsson / Co-founder & Salt Maker
The Challenge: Hard to Single Out
SALTVERK is a high-quality product with a unique story but originally lacked the right visual expression to give the product the right expression and direction. The original packaging was hard to single out, and had a hard time getting on the shelves at major retailers. The design lacked the well-known Icelandian features and the story about craft and sustainability.
The Solution: The Story of Iceland
SALTVERK wanted to breakthrough outside of Iceland but showcase the unique features of the country to make it appealing. Therefore, it made perfect sense to create a rawer graphic identity, that told the story of Iceland, artisanship and nature. Based on these three factors Bessermachen developed a design with a clean and cool photographic and graphic style and a beautiful logo to match. The design was inspired by raw nature with a strict focus on the star of the story – the salt flake.
The Result: Doubling the sales
The new packaging design translated the clean, Nordic values so well that it gave SALTVERK access to stores both in and outside the Icelandic borders. In Denmark SALTVERK is carried by grocery chain COOP and in the United States by Whole Foods. Additionally, SALTWERK is currently on its way to both UK and German stores. Since the launch of the new design SALTVERK has more than doubled its sales and now sells 400.000 units a year.
LandscapePhoto : Claudia Regina
Aalbæk Specialiteter ville gerne følge tendensen med, at madvarer og spisevanerne flyttes ud af køkkenet og tages med på farten. Produktet repræsenterer en brugssituation med ”snack on the go” – det er et ”easy to eat” kvalitetsprodukt med stor smag, baseret på gode råvarer. Sortimentet er en serie af pølser skåret helt fint op og kom i første omgang til at bestå af tre smagsvarianter, der skulle sælges ind til udvalgte supermarkeder.
Bessermachen har udviklet en ny identitet og navn til Aalbæk Specialiteters ”Snack” sortiment. Designopgaven gik ud på at løfte Albæk Specialiteter ind i en ny kategori. Serien fik navnet ”Snack Bite” og inspirationen er hentet fra slagterpapir med mat finish. Designet skulle signalere kvalitetsvarer, have sin egen identitet og look, dog inden for Aalbæks overordnede designlinje. Resultatet blev et simpelt design til en serie af udsøgte råvarer med intens smag. Velbekomme!
Karamelleriets karameller taler for sig selv. Hvordan gør man et produkt relevant i alle anledninger? Og hvordan øger man salget fra én til to? Svaret på de spørgsmål fandt vi, da vi udviklede mavebæltet til Karamelleriet. Med en simpel løsning gjorde vi Karamelleriets kommunikation både fleksibel og relevant, da bæltet gjorde det muligt at sige alt fra ”Tillykke" til ”Bare fordi”. Vi kunne endda øge salget ved at sampakke og sælge to æsker i stedet for én. Karamellerne ville sikkert sige win-win, hvis de fik muligheden.
Derma har siden 2006 stået for ren certificeret hudpleje til hele familien med udgangspunkt i respekten for kroppen såvel som naturen. Porteføljen udgøres af serierne: Børn, Kvinder, Mænd, Familie, Sol og Vask.
Tiden var løbet fra udtrykket
Derma havde været på markedet i 13 år, og tiden var moden til at opdatere de forskellige serier. Udtrykket skulle være mere nutidigt og rent i udtrykket, men stadig med en grad af kenkendelse i forhold til det gamle design. Herudover skulle designet have lang levetid.
0% kemi 100% Derma
Bessermachen udviklede et redesign til Dermas hudplejeserier med et tilhørende illustrations-univers. Resultatet blev et mere enkelt og nutidigt design, som tydeligt kommunikerer Dermas kernebudskaber og claims, så som 0% farvestoffer, allergivenlig, økologisk m.m. Og naturligvis stadig med et tydeligt link tilbage til det Derma, mange allerede kender og er trygge ved at bruge til store og små.
Bon Appetit Group is a family owned Danish company specializing in homemade takeaway meals for the food industry. The Kavsman family have prepared tasty meals through three generations and based on a great passion for cooking, they select only the best seasonal ingredients for their meals making it an extraordinary taste experience every time.
The brand Signatur Taste is a takeaway concept that contains a large range of freshly homemade delicious salads and sandwiches and are sold in Føtex Food. We have created the new brand identity and packaging-design for Signatur Taste and the product range contains more than 17 different products.
Daiiys is a new Danish cosmetics brand presenting a new line of skincare essentials for sensitive skin. Daiiys' ambition is to make every day a little more pure and fun for you and your family. The skincare products are for everyday use and without any perfumes, parabenes or other unnecessary ingredients. Daiiys asked Bessermachen-Designstudio to develop a design with a clean expression and a playful and simple look. The products are developed for the whole family so the design appeals to both children and adults. We created a design that has a clear expression of No Nonsense Added. The gradient on the outer carton is inspired by the colours of a sunrise or a sunset. But rather than to be too serious about it all, we wanted to illustrate that products without perfume, additives and parabenes should be far from boring looking. That’s why we’ve put in short playful sentences in the Daiiys design to show how the brand cares and acts. As is says in the packaging: Pure and uplifting products that deliver good vibes all daiiy.
Aalbæk Specialiteter ville gerne udvide deres sortiment og udfordre skiveskåret markedet for udenlandske specialiteter, der i stigende grad vinder indpas på det danske marked. Serien skulle signalere premium, kvalitet og ærlighed og forbrugeren måtte gerne kunne se det gode produkt/råvareren. Produktet blev til en serie af tynde delikate skiver, som både er convinient og gør det nemt at få udsøgt smag på tapasbordet, til frokosten eller til natmaden.
Bessermachen har udviklet emballagedesign til serien ”Delikate Skiver”, som består af både konventionelle og økologiske varianter. Designet tager afsæt i Aalbæks Specialiteters dna med slagterpapir og enkelt design hvor produktet taler for sig selv. Delikate skiver er beviset på, at gode råvarer og en holdning til kvalitet kan smages. Velbekomme!
ANGAN is an sustainable handcrafted skincare brand from Iceland. The brand is created to embrace a vision of utilising Icelandic raw natural materials in the skincare brand as well as making an awareness on their potentials.
Bessermachen is behind the new design for KYST – a selection of Nordic schnapps and gin made for Thomas Cook Airlines.
Kyst means coast in Danish and the coast is indeed clear in this light and simple design inspired by the open spaces and bright lights of the Nordics.
The simplistic and natural look makes you think of horizons where the sky almost magically meets the sea. The design and the exquisite tastes all add up in a very minimalistic expression, where less if definitely more.
The selection of KYST schnapps and gin are made from natural flavours, so you shouldn’t miss out on an ice-cold glass of Juniper/Lime schnapps the next time you’re having shellfish for lunch.
From fresh milk over Kefir to salted butter Essens is a range of all-organic high-end Arla foods. The ambition is to create a premium brand that stands out from normal dairy products. We've designed the visual identity and packaging for Essens.
Bessermachen has developed the brand new visual identity and packaging design for MDerma – a series of products treating particular skin conditions for the whole family. Clinical, yet beautiful and distinctive, the new MDerma design, kept in duce colors and matte finish, carries a glossy cross to signal first aid and pharmaceutical help. The MDerma skin series is soon available in pharmacies and online. Later, MDerma will release product series for hair care and sun protection. Photo: Mikkel Hvilshøj
Casa Modena is a range of high quality Italian charcutterie products that has been developed exclusively to Irma.
We have created the redesign for the packaging-design. The design was developed to fit in to Irma’s identity but still with a great taste of Italy.
The line contains of 7 different products and is only sold in Irma.
Rokkedahl is a Danish farm producing home breaded chicken located in the north of Jutland. The farm has existed since 1963. They are focusing on the best living conditions for the chicken in close co-operation with the Danish animal welfare organization “Dyrenes Beskyttelse”.
Recently they have created a new brand called Himmerland. Himmerland covers conventional chicken as well as organic and free-range chicken. All from the Danish farm at Limfjorden in Denmark and only sold in MENY.
We have created the new brand identity and packaging-design concept for Himmerland.
Bessermachen blev bedt om at re-designe Aalbæk Specialiteter, som er en traditionsrig virksomhed etableret helt tilbage i 1920. Det gamle produktdesign fortalte ikke den rigtige historie om det gode håndværk, de udsøgte råvarer og de ekstraordinære smagsoplevelser. Det visuelle link mellem produkterne manglede, ligesom virksomheden savnede en rød tråd på tværs af salgskanaler. I et presset marked, hvor mange produkter i pålægskategorien ligner hinanden, var det vigtigt for Aalbæk Specialiteter at skille sig ud med en stærk grafisk identitet, der appellerer til købestærke forbrugere.
Bessermachen udviklede en ny og gennemgribende grafisk identitet til Aalbæk Specialiteter baseret på virksomhedens DNA med visuelle referencer til lækre råvarer og det gamle slagterhåndværk. Der blev udviklet et designmæssigt greb, der kunne spredes ud på alle platforme og i alle salgskanaler. Hver kæde fik deres eget emballagedesign af Aalbæk Specialiteter med et letgenkendeligt udtryk, der lever op til virksomhedens gode kvalitet og stolte traditioner. Den nye identitet har forstærket virksomhedens brand, der ikke er til at komme udenom i køledisken, og Aalbæk Specialiteter er vækstet med mere end 40%.
What do Bessermachen Design Studio and Hans Christian Andersen have in common? The short answer is that we both share a passion for a great story. A great story told in words, pictures and graphics. A great story interpreted in 9 wonderful, fairy-tale bars of chocolate.
Bessermachen’s goal was to reinterpret the Hans Christian universe, giving it a totally new slant in design and chocolate. But we wanted more than that, because we wanted to make it up to date and relevant. Not because we wished in any way to interfere with a unique piece of cultural history, but because the fairy tales are just as meaningful and relevant today as when they were written. Hans Christian Andersen’s fairy tales are all about betrayal, greed, overweening ambition and love. When looked at through contemporary eyes, these themes still captivate and fascinate us.
We drew our inspiration for both the design and the chocolate from the fairy tales, which have so much to offer. In many respects, they represent an open book when it comes to understanding the very essence of Denmark. So this was a natural starting point when it came to merging design tradition with excellent ingredients.
But Bessermachen also wanted to be seductive, obviously via a highly expressive packaging design. We wanted to create a premium look to match the premium chocolate, which Konnerup represents. What’s more, to put the finishing touch to this ultimate experience, the illustration on each bar of chocolate was based on a Hans Christian Andersen paper-cut, interpreted by Niels Ditlev. You see, once upon a time there was a wise man, who said: “Just living is not enough. One must have sunshine, freedom and a little flower.” Not to mention a little piece of chocolate.
Besssermachen was asked to redesign Lehnsgaard rapeseed oil’s identity and develop a new packaging concept that both matched the product and also honoured the oil with the packaging, it deserved. The story of the locally produced oil, the pure raw materials and old craftsmanship was important to communicate. At the same time the bottle should awake the consumers’ appetite in every sense. The design was based on Bornholm’s gold, and combined with Niels Ditlev’s hand painted and classic illustrations it got an expression that reflected the same high quality on the outside as what you have in the inside.
Bessermachen has also developed new packaging concepts for other product ranges from Lehnsgaard.
Lehnsgaard rapeseed oil is the gold of Bornholm on a bottle. Since 2003 the old oil mill in Aakirkeby, Southern Bornholm, has produced bottle after bottle of cold pressed rapeseed oil and distributed it all over Denmark. Lehnsgaard both cultivates and produces the rapeseed by themselves and ends up with a product that is 100% Bornholm.
Illustrations: Niels Ditlev
The Identity is based on the perennial plant commonly known as Inca Inchi. It is native to the Amazon Rainforest, and its oil is present in all Amazing Space products and treatments. The square shape of the fruit capsule is used as a graphic element throughout the identity Challenges and key objectives It was a key issue to stress that Amazing Space is a brand that can be trusted - the ingredients are original, and all products are tested thoroughly. This is why an x-ray of the Inca Inchi capsule is used throughout the identity. “The starting point for the creative idea was the “Inca Inchi-capsule”, as the oil is to be found in all of the products and treatments of Amazing Spaces. The quadratic form of the capsule is therefore used as a common graphic element in all of the patterns, as well as the new recognizable logo. The shape is used in both packaging and bags. It is unfolded on all elements of communication.
Baby Space er en økologisk og luksuriøs plejeserie til babyer og andre med ultra sart hud. Serien er en neutral, mild og plejende produktserie til sensitiv hud hudbaseret på økologisk inca omega olie rig. Serien er specielt formuleret til ultra følsom hud sammensat med et højt- og overvejende indhold af økologiske ingredienser. Produkterne er fri for unødvendige syntetiske kemikalier.
New slice concept with focus on tapas. The pre-sliced products still have the same good quality and delicious taste.
New packaging concept for Haribo
New packaging concept and corporate identity. 'Den Økologiske Slagter' is a wide range of organic products within cold cuts, a range which also includes sliced bacon.
The appeal of urban living means that more people and more things are stuffed into small apartments, so keeping your home, and especially your kitchen, clutter-free can be a daunting task. That’s why Bessermachen has created a functional, aesthetic way of storing plastic bags that fits into any modern day kitchen. The packaging was designed for the Japanese brand Lochaco, and blends the clean lines of Japanese design with pure Scandinavian minimalism. A design that is sure to please any Marie Kondo fan.
Have Yourself A Starry Xmas Stars are sprinkled all over this year’s Christmas Collection from Danish toffee maker, Karamelleriet. To celebrate the magic and beautiful starry nights of the holiday season, Bessermachen Design Studio has created an absolutely elegant and irresistible Christmas calendar and three special treat selections called Mrs Stardust, Mr Starpowder and Miss Moonbeam. All packages are sleek and exclusive in black, glitter and gold. So wish upon a star and enjoy a bit of Christmas wizardry yourself this year with The Magical Christmas Collection from Karamelleriet. Lots of stardust and a magical Christmas from all of us!
Redesign & packaging concept for Pastariget, that makes locally cultivated pasta from durum wheat, grown on the Frennegård fields near Svaneke.
Infused with Svaneke’s many hours of sunshine and nature’s own spice rack, the pasta tastes of lots and lots of love. A premium quality pasta with bite and taste.
Redesign of Emmas soups and sauces. The product line consists of 2 soups and 6 different sauces.
Thank God, It’s Christmas!
Bessermachen has created a Christmas calendar for Danish toffee company, Karamelleriet. The calendar is not only ridiculously delicious on the inside, because this year it has gotten a great big sprinkle of funky disco silver glitter on the outside.
And we’re talking a lot of glitter! Because when Karamelleriet laid out their Christmas wishes for us, the wanted a icy calendar, which is hot as hell. They sought a design that was modern, sharp and, of course, delicious.
You can enjoy the result right here. We’ve made a design wrapped in silver inside and out, which sends you right outside in the glittering snow on a frosty funky day. And once you open the calendar doors and the many delicious tastes from Karamelleriet reveal themselves, everyday is like a Christmas party in your mouth.
Merry Christmas from all of us!
"Spring Sensation - Eye Candy Straight From Karamelleriet
Danish toffee company, Karamelleriet, is well known for its handmade quality caramel and for using only the very best ingredients to make an unforgettable tasting experience.
But one thing is great taste – another is irresistible and delicate temptations for the eye. Karamelleriet has created a great looking selection of taste explosions called Spring Sensation.
Just like the pre-summer season, the crispy Spring Sensation set offers both Spring Sun (vanilla fudge, white chocolate and pineapple) and Drizzling Rain (vanilla fudge, pistachio and white chocolate).
Naturally, these delicious sweets are beautifully wrapped in delicate light colours - just like the very first spring days of March.
Once unwrapped, we recommend you to enjoy these fine chewy caramels with your eyes closed, and you will be one step closer to spring time.
Bisca is Denmark’s leading bakery of butter cookies. In 1890 the very first butter cookie was baked in Hellerup, north of Copenhagen, under the name Karen Volf, and in 1952 the bakery became “supplier to the Royal Danish Court”. Today, Bisca is a global brand and well-known outside Denmark.
Bessermachen and Bisca – from good to better
Bessermachen has developed a new packaging concept for Bisca’s butter cookies. Bisca’s brand strategy was clear: to market the butter cookie outside Denmark as a Danish speciality. Therefore, the idea was to design the cookie box as a present. It was important to tell the story behind the cookie and therefore obvious to use the box as the primary medium. It was also essential to communicate Bisca’s position as market leader, “supplier to the Royal Danish Court” as well as their focus on quality and craftsmanship. To illustrate these values in one box, we used gold, red and royal blue and created an elegant and classic design that says “good taste”.
In 2012 Eva Solo launched a series of kitchenware that combined professional chef-quality with Eva Solo's uncompromising design quality.
A visual expression was created for them that united these to worlds.
The concept was to use the product itself as a strict design element - to naturally feature it's aesthetic qualities - and align it with XO-products.
Form meets function in the gastronomical realm!
Label design for Kildevæld Mineral water and three different variations with taste
Design that reflects handmade caramels “Karamelleriet” is a product of 2 enthusiasts, a common dream, and the respect for old handcraft. This is complete handmade products from own production. The new visual universe must reflect the exact values and at the same time being innovative and dare to be different. With a new identity that contains everything from Logo and packaging to display and flyers “karamelleriet” has achieved an expression that is the caramel production worthy. The design is developed by Bessermachen designstudio in close collaboration with “Karamelleriet” Inspiration. The entire expression is based on the most essential: the caramel. The contrasting curves which occurs during the whole process and the simple and elegant expression the finished caramel has.
Brandhouse - the upgrading Company and Bessermachen DesignStudio have created a 3 kilo chocolate box as a manifest about brand personalities and packaging design. The box consists of case with 12 small differentiated tin-boxes inside. Within each tin-box there are 750g of filled chocolate. Each tin box represents an archetype/a personality in the shape of an oldie-but-goodie pin-up girl. The chocolate was developed by the chocolate artist named Konnerup, and there are 6 x 12 new taste variants designed for each personality. You will find variants all the way from ash coated ganache with black pepper to soft almond nougat with puff sugar. In the case there is also a year calendar of 2012 – each pin-up girl illustrates a matching month. Everything was developed from the ground: The girls was photographed and afterwards illustrated by the artist Niels Ditlev. The design and the packaging were developed by creative director Kristin Brandt from Bessermachen DesignStudio, and the archetypes and the idea were created by Stiig Helgens Binggeli.
Tapas packaging concept for Aalbæk Speciaiteter which contains of five unique chorizos and salamis
Logo and concept made for an instore bakery in the danish supermarket Netto.
Viola Sky is luxury lingerie for every day wear.
“My mission is to make affordable luxury lingerie for every day wear.
Viola Sky is inspired by the pin-up universe, fine dusty pastel colours and the and playfullness of 50ties – Elements, which embrace and highlight the female figure.”
Sonja Wolffbrandt Christensen created Viola Sky when she recognised the need for lingerie that makes women feel sensual and feminine in her everyday life, not just on those special occasions. She says, “Life is too short not to have luxury in your life every day”.
Growing up, Sonja was always sewing – She has a background as a clothing designer but as her passion for lingerie grew, she taught herself to design intimate pieces using comfort, feel and fit as her guide.
All lines are small exclusive productions and everything is made in soft delicate materials.
a Danish body and skin care for the entire family. The philosophy is combine high quality with pureness and a beautiful design. Every product is a daily treat for both men and women.
Brandhouse - the upgrading Company and Bessermachen DesignStudio have created a 1.5 kilo chocolate box as a manifest about brand personalities and packaging design. The box consists of 12 small differentiated boxes. Each box represents an archetype/a personality in a typographic solution. The chocolate's taste were selected to fit each personality
Packaging and visual identity for an italian take away concept based on original recipes and fresh ingredients
Danish salami concept made specific for the supermarket Rema, consisting of four unique products.
Qdo is Scandinavian tableware designed for the cosy moments of life. It combines the best of multiple worlds - rooted in the Nordic design heritage but internationally inspired. Qdo ambitiously strive to combine beautiful design and fashion in a contemporary perspective.
Bessermachen has created the logo, identity and packaging concept for Qdo. We chose to use the wireframe images as the main art for the package and by doing so, we added an emphasis on the design of each product - details that are usually only seen by designers and those behind the scenes. Witty copy, on each package adds personality and a starting point for the consumer to start thinking about how the product fits in their lifestyle.
An exclusive product line extension concisting of diffusers, perfumes and candles.
Identity and packaging concept for Du Couer – a new danish brand produced in Grasse, France. The assortment consists of soap, sulfur, perfumed candles and home fragrances.
Concept made specific for the supermarket Netto, consisting of eleven unique products.
Danish cold cuts concept made specific for the supermarket Fakta, consisting of six unique products.
These chocolates were designed in cooperation with chocolate artist Henrik Konnerup.
12,000 pieces of chocolate have been produced – 1,000 large boxes. Every piece of chocolate weighs 50 grams and can be divided into four squares, each mould with the Brandhouse symbol in the middle. All 12,000 pieces are handmade.
Every piece of chocolate and each packages design has the same characteristics as the archetypes, thereby showing how to create the personality of the brand through product development as well as packaging design.
Grønnegaarden is organic soft drink and juice created in the original way. Grønnegaarden was a pioneer within organic soft drink in the Danish supermarkets and is still driven by the ambition of creating a good, decent and tasteful product.