Daiiys is a new Danish cosmetics brand presenting a new line of skincare essentials for sensitive skin. Daiiys' ambition is to make every day a little more pure and fun for you and your family. The skincare products are for everyday use and without any perfumes, parabenes or other unnecessary ingredients. Daiiys asked Bessermachen-Designstudio to develop a design with a clean expression and a playful and simple look. The products are developed for the whole family so the design appeals to both children and adults. We created a design that has a clear expression of No Nonsense Added. The gradient on the outer carton is inspired by the colours of a sunrise or a sunset. But rather than to be too serious about it all, we wanted to illustrate that products without perfume, additives and parabenes should be far from boring looking. That’s why we’ve put in short playful sentences in the Daiiys design to show how the brand cares and acts. As is says in the packaging: Pure and uplifting products that deliver good vibes all daiiy.