What began in a suburban kitchen in Germany with a sack of sugar and a copper kettle has developed into one of the most successful and popular global brands in the confectionery sector.
Brief:
Create a name and packaging concept for Haribo sour candy.
Solution:
The sour taste is an intense one, and we wanted the colors in our design to reflect that. They are bold, electric and in your face, showing that these products are for those who can handle the sour sweets.