Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.
Brief:
Create a product range that represents premium quality and animal welfare.
Solution:
Bessermachen developed new packaging for Aalbæk Animal Welfare products based on the company's DNA combined with real photos of thriving farm animals. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.