Paridan is a family-owned business that has made a virtue out of importing French specialities to the Danes since 1974.
Jørgen Hays Thøgersen was the first who made French snails and baguette available to the Danes. Since then, many more specialities from both France and other European countries have been added to the selection. The good and unique story was to be activated through a new design concept for trade throughout the north.
Brief:
The brief was to develop a new brand identity and packaging design concept for Paridan, focusing on the unique story and making the authenticity of the product, the quality, and the origin of the product clear.
Solution:
A unique illustration style based on French tradition is the base of the new design concept. Every product tells a story about how Jørgen brought specialities from European countries to the north. In combination with photos, the design ensures a clear decoding of the products content and taste - and add food appeal. The new logo reflects the company’s DNA in the shape of a hand drawn, personal signature. A unique expression with an exact storyline of the passionate family business, as well as the authenticity and origin of the products.