Himmerland is a range of chicken meat (from conventional, organic and free range chicken) by Rokkedahl - a Danish farm located in the north of Jutland.
Brief:
Create a new brand identity and a packaging design concept for Himmerland.
Solution:
Rokkedahl is known for their focus on ensuring the best living conditions for their chickens, working closely with the Danish animal welfare organization “Dyrenes Beskyttelse”. This inspired us to to create a packaging design that reflects the welfare of the chickens. The style is illustrative and has a nostalgic feel that gives a sense of Rokkedahl’s traditional values.