Askul is Japan's answer to Amazon with a large portfolio of products within homeware and accessories. Latest, they launched a series of spice mixes made for exotic meal preparation at home for the Japanese market.
Brief:
Bessermachen was asked to design bags for their range of spice mixes. The design needed to have the warm feeling of spices and at the same time communicate the products in a nordic style with a japanese touch.
Solution:
The design is based on patterns that reflect the spicy and oriental spice mixes, combined with the very clear storytelling about the product occasions: Meal preparation. A simple yet colourful look that fits the local market.