A branding project for Brandhouse/Subsero.
Brief:
Create a packaging design for chocolates that represents the 12 different archetypes a brand can be.
Solution:
Bessermachen designed 12 different packages that each represented the nature of one of the 12 different archetypes in the form of pin-up girls on classic tin boxes. We also created a calendar for 2012 with a different pin-up girl for each month. Everything was developed from the ground up: Models were styled, photographed and later illustrated by the artist Niels Ditlev.
We are very proud to have received awards from DesignRush for our work with Brandhouse/Subsero