New packaging concept and corporate identity. 'Den Økologiske Slagter' is a wide range of organic products within cold cuts, a range which also includes sliced bacon.
From fresh milk over Kefir to salted butter Essens is a range of all-organic high-end Arla foods. The ambition is to create a premium brand that stands out from normal dairy products. We've designed the visual identity and packaging for Essens.
Besssermachen was asked to redesign Lehnsgaard rapeseed oil’s identity and develop a new packaging concept that both matched the product and also honoured the oil with the packaging, it deserved. The story of the locally produced oil, the pure raw materials and old craftsmanship was important to communicate. At the same time the bottle should awake the consumers’ appetite in every sense. The design was based on Bornholm’s gold, and combined with Niels Ditlev’s hand painted and classic illustrations it got an expression that reflected the same high quality on the outside as what you have in the inside.
Bessermachen has also developed new packaging concepts for other product ranges from Lehnsgaard.
Lehnsgaard rapeseed oil is the gold of Bornholm on a bottle. Since 2003 the old oil mill in Aakirkeby, Southern Bornholm, has produced bottle after bottle of cold pressed rapeseed oil and distributed it all over Denmark. Lehnsgaard both cultivates and produces the rapeseed by themselves and ends up with a product that is 100% Bornholm.
Illustrations: Niels Ditlev
What do Bessermachen Design Studio and Hans Christian Andersen have in common? The short answer is that we both share a passion for a great story. A great story told in words, pictures and graphics. A great story interpreted in 9 wonderful, fairy-tale bars of chocolate.
Bessermachen’s goal was to reinterpret the Hans Christian universe, giving it a totally new slant in design and chocolate. But we wanted more than that, because we wanted to make it up to date and relevant. Not because we wished in any way to interfere with a unique piece of cultural history, but because the fairy tales are just as meaningful and relevant today as when they were written. Hans Christian Andersen’s fairy tales are all about betrayal, greed, overweening ambition and love. When looked at through contemporary eyes, these themes still captivate and fascinate us.
We drew our inspiration for both the design and the chocolate from the fairy tales, which have so much to offer. In many respects, they represent an open book when it comes to understanding the very essence of Denmark. So this was a natural starting point when it came to merging design tradition with excellent ingredients.
But Bessermachen also wanted to be seductive, obviously via a highly expressive packaging design. We wanted to create a premium look to match the premium chocolate, which Konnerup represents. What’s more, to put the finishing touch to this ultimate experience, the illustration on each bar of chocolate was based on a Hans Christian Andersen paper-cut, interpreted by Niels Ditlev. You see, once upon a time there was a wise man, who said: “Just living is not enough. One must have sunshine, freedom and a little flower.” Not to mention a little piece of chocolate.
The Identity is based on the perennial plant commonly known as Inca Inchi. It is native to the Amazon Rainforest, and its oil is present in all Amazing Space products and treatments. The square shape of the fruit capsule is used as a graphic element throughout the identity Challenges and key objectives It was a key issue to stress that Amazing Space is a brand that can be trusted - the ingredients are original, and all products are tested thoroughly. This is why an x-ray of the Inca Inchi capsule is used throughout the identity. “The starting point for the creative idea was the “Inca Inchi-capsule”, as the oil is to be found in all of the products and treatments of Amazing Spaces. The quadratic form of the capsule is therefore used as a common graphic element in all of the patterns, as well as the new recognizable logo. The shape is used in both packaging and bags. It is unfolded on all elements of communication.
New slice concept with focus on tapas. The pre-sliced products still have the same good quality and delicious taste.
New packaging concept for Haribo
ANGAN is an sustainable handcrafted skincare brand from Iceland. The brand is created by two friends, an architect and a product designer who both share a vision of utilising Icelandic raw natural materials in their skincare brand as well as making an awareness on their potentials.
Redesign of Emmas soups and sauces. The product line consists of 2 soups and 6 different sauces.
Baby Space er en økologisk og luksuriøs plejeserie til babyer og andre med ultra sart hud. Serien er en neutral, mild og plejende produktserie til sensitiv hud hudbaseret på økologisk inca omega olie rig. Serien er specielt formuleret til ultra følsom hud sammensat med et højt- og overvejende indhold af økologiske ingredienser. Produkterne er fri for unødvendige syntetiske kemikalier.
Aalbæk Specialiteter is Denmark’s largest manufacturer of high-quality organic charcuterie. The company was founded back in 1920 and has always had a 100% focus on craftsmanship as well as good taste.
We have developed a new identity for the danish company Aalbæk Specialiteter which includes packaging, web and branding. This packaging line consists of 50 products and is still growing. Besides of their own packaging line we also designed 3 lines for 3 speceific supermarkets. In total Aalbæk Specialiteter have more than 70 products.
Bisca is Denmark’s leading bakery of butter cookies. In 1890 the very first butter cookie was baked in Hellerup, north of Copenhagen, under the name Karen Volf, and in 1952 the bakery became “supplier to the Royal Danish Court”. Today, Bisca is a global brand and well-known outside Denmark.
Bessermachen and Bisca – from good to better
Bessermachen has developed a new packaging concept for Bisca’s butter cookies. Bisca’s brand strategy was clear: to market the butter cookie outside Denmark as a Danish speciality. Therefore, the idea was to design the cookie box as a present. It was important to tell the story behind the cookie and therefore obvious to use the box as the primary medium. It was also essential to communicate Bisca’s position as market leader, “supplier to the Royal Danish Court” as well as their focus on quality and craftsmanship. To illustrate these values in one box, we used gold, red and royal blue and created an elegant and classic design that says “good taste”.
In 2012 Eva Solo launched a series of kitchenware that combined professional chef-quality with Eva Solo's uncompromising design quality.
A visual expression was created for them that united these to worlds.
The concept was to use the product itself as a strict design element - to naturally feature it's aesthetic qualities - and align it with XO-products.
Form meets function in the gastronomical realm!
Saltverk´s Icelandic Flake salt is the world’s only artisan salt produced with 100% geothermal energy, and one of the best flake salts available. Making it the flake salt of choice for consumers looking for excellent salt made in an environmentally sustainable way.
Landscape photo : Claudia Regina
Label design for Kildevæld Mineral water and three different variations with taste
Design that reflects handmade caramels “Karamelleriet” is a product of 2 enthusiasts, a common dream, and the respect for old handcraft. This is complete handmade products from own production. The new visual universe must reflect the exact values and at the same time being innovative and dare to be different. With a new identity that contains everything from Logo and packaging to display and flyers “karamelleriet” has achieved an expression that is the caramel production worthy. The design is developed by Bessermachen designstudio in close collaboration with “Karamelleriet” Inspiration. The entire expression is based on the most essential: the caramel. The contrasting curves which occurs during the whole process and the simple and elegant expression the finished caramel has.
Brandhouse - the upgrading Company and Bessermachen DesignStudio have created a 3 kilo chocolate box as a manifest about brand personalities and packaging design. The box consists of case with 12 small differentiated tin-boxes inside. Within each tin-box there are 750g of filled chocolate. Each tin box represents an archetype/a personality in the shape of an oldie-but-goodie pin-up girl. The chocolate was developed by the chocolate artist named Konnerup, and there are 6 x 12 new taste variants designed for each personality. You will find variants all the way from ash coated ganache with black pepper to soft almond nougat with puff sugar. In the case there is also a year calendar of 2012 – each pin-up girl illustrates a matching month. Everything was developed from the ground: The girls was photographed and afterwards illustrated by the artist Niels Ditlev. The design and the packaging were developed by creative director Kristin Brandt from Bessermachen DesignStudio, and the archetypes and the idea were created by Stiig Helgens Binggeli.
Tapas packaging concept for Aalbæk Speciaiteter which contains of five unique chorizos and salamis
Packaging and label concept with statements to every occasion
Logo and concept made for an instore bakery in the danish supermarket Netto.
Viola Sky is luxury lingerie for every day wear.
“My mission is to make affordable luxury lingerie for every day wear.
Viola Sky is inspired by the pin-up universe, fine dusty pastel colours and the and playfullness of 50ties – Elements, which embrace and highlight the female figure.”
Sonja Wolffbrandt Christensen created Viola Sky when she recognised the need for lingerie that makes women feel sensual and feminine in her everyday life, not just on those special occasions. She says, “Life is too short not to have luxury in your life every day”.
Growing up, Sonja was always sewing – She has a background as a clothing designer but as her passion for lingerie grew, she taught herself to design intimate pieces using comfort, feel and fit as her guide.
All lines are small exclusive productions and everything is made in soft delicate materials.
Grønnegaarden is organic soft drink and juice created in the original way. Grønnegaarden was a pioneer within organic soft drink in the Danish supermarkets and is still driven by the ambition of creating a good, decent and tasteful product.
a Danish body and skin care for the entire family. The philosophy is combine high quality with pureness and a beautiful design. Every product is a daily treat for both men and women.
Brandhouse - the upgrading Company and Bessermachen DesignStudio have created a 1.5 kilo chocolate box as a manifest about brand personalities and packaging design. The box consists of 12 small differentiated boxes. Each box represents an archetype/a personality in a typographic solution. The chocolate's taste were selected to fit each personality
Packaging and visual identity for an italian take away concept based on original recipes and fresh ingredients
Danish salami concept made specific for the supermarket Rema, consisting of four unique products.
Anne Black belongs to a new generation of Danish ceramic artists. The nordic horizon, the change of seasons and the light from the ocean feeds her Scandinavian style. Handcrafted porcelain, unique shapes and carefully chosen decorations give each product a personal and poetic expression
Qdo is Scandinavian tableware designed for the cosy moments of life. It combines the best of multiple worlds - rooted in the Nordic design heritage but internationally inspired. Qdo ambitiously strive to combine beautiful design and fashion in a contemporary perspective.
Bessermachen has created the logo, identity and packaging concept for Qdo. We chose to use the wireframe images as the main art for the package and by doing so, we added an emphasis on the design of each product - details that are usually only seen by designers and those behind the scenes. Witty copy, on each package adds personality and a starting point for the consumer to start thinking about how the product fits in their lifestyle.
An exclusive product line extension concisting of diffusers, perfumes and candles.
Identity and packaging concept for Du Couer – a new danish brand produced in Grasse, France. The assortment consists of soap, sulfur, perfumed candles and home fragrances.
Concept made specific for the supermarket Netto, consisting of eleven unique products.
Danish cold cuts concept made specific for the supermarket Fakta, consisting of six unique products.
These chocolates were designed in cooperation with chocolate artist Henrik Konnerup.
12,000 pieces of chocolate have been produced – 1,000 large boxes. Every piece of chocolate weighs 50 grams and can be divided into four squares, each mould with the Brandhouse symbol in the middle. All 12,000 pieces are handmade.
Every piece of chocolate and each packages design has the same characteristics as the archetypes, thereby showing how to create the personality of the brand through product development as well as packaging design.