Sunlolly was about to launch a line of organic variants of their classic freeze-at-home triangular ice lollies.
Brief:
Create a new design concept to the organic line of freeze-at-home ice lollies. A design that’s in clear cohesion with the classic series - but with clear references to an organic and natural profile.
Solution:
Bessermachen created a new expression to the organic series with a clear DNA and link to the existing product portfolio. A new style of illustration, with a raw and natural look, was created to showcase different flavours - for example by using natural effects, such as brown paper as background instead of clear, somewhat synthetic, colours. Likewise a new, handwritten font was used to describe content and amount. All with a clear reference to the existing product portfolio.