Client:
Konnerup
Brief:
Create a design that unites chocolate and the magical world of Hans Christian Andersen’s fairy tales.
Solution:
H.C. Andersen’s fairy tales are as meaningful and relevant today as when they were written. Bessermachen wanted to honour these stories as a unique piece of cultural history, but with a contemporary look. The result was an enchanting packaging design adorned with different illustrations based on H.C. Andersen paper-cuts, as interpreted by Niels Ditlev. A high-end look matching the premium chocolate and the magical stories.