The need for healthier alternatives to candy is growing. The Whole Company is specialized into this area - but mostly products towards kids. They wanted to launch a new product series with candylike flavoured dates towards a more mature target group.
Brief
Create a new concept and brand identity for a new series of candy flavoured dates that clearly communicates the known candy flavours alongside the products natural and healthy USP’s.
Solution
We developed a new distinct and impactful logo, containing the story of the product foundation - dates. In a natural and cartoonish look that fits the candy category, yet executed in a simple and natural way. Supported by a colorful universe and playfull USP icons. Visuals showing the exact candy flavours to help the navigation and recognision.
Maybe your new favorite candy - not only for Fridays.