SALTVERK produces handcrafted flaky salt in Iceland with an ancient method originated in 1700 using sustainable energy from geothermal wells.
Brief:
Redesign SALTVERK with a distinct look that honours the handcrafted product, celebrates the Icelandic heritage and stands out on the shelves.
Solution:
Bessermachen developed a design combining clean landscape photography by Claudia Regina with a raw graphic identity that captures the story of Iceland, artisanship and nature. A design that celebrates the natural beauty of the salt flake.
Since the launch of the new design, SALTVERK has more than doubled its sales.