Pastariget makes locally cultivated pasta from durum wheat, grown on the Frennegård fields near Svaneke.
Brief:
Redesign the packaging design of Pastariget.
Solution:
Infused with Svaneke’s many hours of sunshine and nature’s own spice rack, the pasta tastes of lots and lots of love. And that was our inspiration for the design. We wanted the product to shine by matching the magical, natural colors of the pasta itself. The result is a minimal packaging design with a rustic and honest look, that stands out on the shelf and represents the premium quality of the pasta.