Palaö juice came to Bessermachen for a new design concept that could include a range of new products in their growing portfolio.
Brief:
Create a new brand architecture and redesign the packaging - including logo and product names.
Solution:
Bessermachen helped Palæo juice build a new brand architecture for their growing product portfolio including many new product lines to come - stretching from cold pressed juices to lemonades, shots and many taste variants.
We redesigned the logo to keep the nordic heritage while still making a clear distinction from the restaurant brand “Palæo”. The logo is built around a clear triangle - referring to the “food pyramid” - and with the new payoff: “Your daily greens” we are taking the juice brand into a new era of healthy living. A text motor that works perfectly with the healthy ingredient line up for every single product.
Find and taste Paläo in 7-Eleven.