Nora Milk is the first family-friendly-sized milk in Denmark, with 1.5 liters of delicious milk from free-range cows grazing on grass for 60 days a year.
Brief
Based on the primary USP’s the task was to create both name and brand identity for the 1,5 liters milk to the nordic market.
A brand that has the potential to accommodate several different products within the dairy category such as yogurt and cream.
Solution
The name Nora both carry the nordic heritage and is a well known character from Disney: ‘Nora Malkeko’.
The design is based on a simple yet classic, Nordic illustrated universe that tells the story of Nora Milk. A solid and distinct system with the clear brand on top and the stripes underneath that carry the product information.
Made to extend with new colors to differentiate products individually while keeping the dark blue as the primary brand color across the product line.
A great product offered at a good price, that fits onto the shelves of every family refrigerator.