Kingsway is a Private Label brand within the juice category owned by the danish retailer Netto.
Brief
The brand needed to be refreshed into a more modern, clean and natural design in order to strengthen the position on the Danish, Polish and German markets.
Solution
The Kingsway logo is redesigned from pure typography with the crown on top to own the crown as an integrated part of the logotype.
The brand has become much more distinct and visible through the placement on top of all products.
The simple designgrid with the refreshing fruit pictures and clear and natural colors ensures the differentiation and clear decoding within the product portfolio.
And as the final touch the new payoff is executed in a quality stamp together with the new strong crown symbol.
The dark green brand color keeps it all together and ensures a consistent and uniform brand expression.