Karamelleriet was founded by two enthusiasts with a shared dream, and a great respect for the traditional craftsmanship of completely handmade caramels.
Brief:
Create a new design that reflects the company’s values, but has a distinct and innovative look that stands out on the shelves.
Solution:
A brand new identity with everything from logo and packaging, to display and flyers, all based on the essence of “Karamelleriet” - the caramel itself. The new design was inspired by the contrasting curves that occur in the process of making the caramel, and by the elegant shape of the finished pieces of caramel.