Design that reflects handmade caramels “Karamelleriet” is a product of 2 enthusiasts, a common dream, and the respect for old handcraft. This is complete handmade products from own production. The new visual universe must reflect the exact values and at the same time being innovative and dare to be different. With a new identity that contains everything from Logo and packaging to display and flyers “karamelleriet” has achieved an expression that is the caramel production worthy. The design is developed by Bessermachen designstudio in close collaboration with “Karamelleriet” Inspiration. The entire expression is based on the most essential: the caramel. The contrasting curves which occurs during the whole process and the simple and elegant expression the finished caramel has.