Sun Lolly - well known for their iconic triangle ice creams and fruit drinks - wished to launch a new product line in order to offer a healthier drinking alternative to the smallest consumers.
Brief:
The brief was to develop an identity and packaging design for Sun Lolly Fruity Water. A design that clearly shows the new category ‘water with fruit taste’ ensuring a more natural and healthy look than the rest of the Sun Lolly portfolio.
Solution:
The design for Sun Lolly Fruity Water illustrates the product intrinsics by clearly showing both water and fruit. Handwritten fonts and illustrations tells the story of a more natural product - without compromising on taste - and “refreshment” was integrated through droplets with product claims. All on a naturally white background with paper structure.