DanMilko is a Danish premium milk powder brand. All DanMilko products are produced in Denmark and comply with some of the world’s highest standards within health and safety. This ensures high quality products suitable for every stage of life – from baby to adult.
Brief:
Create a distinctive brand identity for DanMilko appealing to the Asian market - including packaging design for all products - and potential new ones. The new brand identity should clearly reflect DanMilko’s Danish heritage.
Solution:
The DanMilko logo has a classic expression in the historic typeface and a unique logomark in the swan with a crown - a symbol of its Danish heritage and the Danish royal family. The new design is rooted in a Nordic illustration style and the distinctive royal blue color combined with gold and soft pastels. Short, magical fairytales highlight the essence of each product and distinguish them within the portfolio. All elements are created to emphasize DanMilko’s Danish heritage as a mark of quality.