Bisca is Denmark’s leading bakery for butter cookies. In 1890 the very first butter cookie was baked in Hellerup, north of Copenhagen, under the name Karen Volf, and in 1952 the bakery became “supplier to the Royal Danish Court”. Today, Bisca is a global brand and well-known outside Denmark.
Brief:
Develop a new packaging design for Bisca’s butter cookies.
Solution:
Bisca’s position as a supplier to the Royal Danish Court as well as their focus on quality and craftsmanship were essential aspects to communicate. To market the butter cookie outside Denmark as a Danish speciality, Bessermachen designed the box as a present, using gold, red and royal blue to create an elegant and classic design that represents their values and says “good taste”.