A branding project for Brandhouse group.
Brief:
Create a packaging design for chocolates that represents the 12 different archetypes a brand can be.
Solution:
Bessermachen designed 12 different packages that each reflected the nature of one of the 12 different archetypes. The taste of each piece of chocolate was made to match one of each of the personas, and was developed in close collaboration with chocolate artist Henrik Konnerup.