Netto is a known Danish supermarket chain. They were interested in opening up bakeries within their stores.
Brief:
Create a logo and concept for Netto’s in-store bakery.
Solution:
The design is kept simple and minimal, with a clear focus on the authenticity of the baked goods. The products are freshly baked everyday, which is a fact Bessermachen wanted to highlight by using beautiful photography with a Scandinavian feel.