Aalbæk Specialties wanted to expand their range and challenge the sliced meat market for the foreign specialties.
Brief:
Create a product range that represents premium quality and honesty.
Solution:
The end product was a range of thin, delicate slices that are convenient and make it easy to get exquisite flavors on the tapas table, for lunch or for dinner. Bessermachen developed the packaging design for the range "Delicate Slices", which consists of conventional and organic variants. The design is based on Aalbæk's Specialties DNA, taking inspiration in butcher paper and creating a simple design where the product speaks for itself.