Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.
Brief:
Redesign Aalbæk Specialties for the supermarket chain Netto.
Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.
Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.