Besssermachen was asked to redesign Lehnsgaard rapeseed oil’s identity and develop a new packaging concept that both matched the product and also honoured the oil with the packaging, it deserved. The story of the locally produced oil, the pure raw materials and old craftsmanship was important to communicate. At the same time the bottle should awake the consumers’ appetite in every sense. The design was based on Bornholm’s gold, and combined with Niels Ditlev’s hand painted and classic illustrations it got an expression that reflected the same high quality on the outside as what you have in the inside.
Bessermachen has also developed new packaging concepts for other product ranges from Lehnsgaard.
Lehnsgaard rapeseed oil is the gold of Bornholm on a bottle. Since 2003 the old oil mill in Aakirkeby, Southern Bornholm, has produced bottle after bottle of cold pressed rapeseed oil and distributed it all over Denmark. Lehnsgaard both cultivates and produces the rapeseed by themselves and ends up with a product that is 100% Bornholm.
Illustrations: Niels Ditlev