Bisca is Denmark’s leading bakery of butter cookies. In 1890 the very first butter cookie was baked in Hellerup, north of Copenhagen, under the name Karen Volf, and in 1952 the bakery became “supplier to the Royal Danish Court”. Today, Bisca is a global brand and well-known outside Denmark.
Bessermachen and Bisca – from good to better
Bessermachen has developed a new packaging concept for Bisca’s butter cookies. Bisca’s brand strategy was clear: to market the butter cookie outside Denmark as a Danish speciality. Therefore, the idea was to design the cookie box as a present. It was important to tell the story behind the cookie and therefore obvious to use the box as the primary medium. It was also essential to communicate Bisca’s position as market leader, “supplier to the Royal Danish Court” as well as their focus on quality and craftsmanship. To illustrate these values in one box, we used gold, red and royal blue and created an elegant and classic design that says “good taste”.